One thing marketing people know about is presentation. Appearance has always taken precedence over content for them. Which is why it’s a surprise how badly presented some of the submissions for our annual AdReview Awards are.
Some do a great job, going a bit overboard to do presentations which are in themselves attractive advertisements for the communication profession. Others just throw together a couple of stapled sheets, apparently without realising the impact, positive or negative, of the submission itself. Read More→