A new award and some new features will add value to AdReview this year. Our Radio Campaign of the Year is being made possible by the sponsorship of RadMark, the media marketing solutions provider. It’s the first creative award that will be judged under the AdReview umbrella, and we will set up a special judging panel of leading creative personalities from the agency world. Though the award is sponsored by RadMark, our panel will be independent and answerable to no-one but the marketplace.
RadMark Radio Campaign of the Year
The Radio Campaign of the Year is one of a number of new features that will be introduced to this year’s AdReview. “We’re doing it to encourage the maintenance of standards in radio advertising,” says RadMark.
Entering for the radio award is simple: just send in recordings of the campaign on a CD, with a brief explanation of the strategy. Also eligible are multi-media campaigns in which radio is a prominent component. What we’re looking for is the campaign that made the most impact, creatively and effectively.
A campaign is defined as a minimum of three advertisements for a single product or service, with a common theme or linking device. It must have been flighted for the first time between 1 January 2008 and 28 February 2009.
Entries must reach us by February 28.
The entry must be accompanied by an entry form (see attachment AR RADIO ENTRY FORM).
The Power Thirty
We’re looking for the 30 most influential people in marketing, advertising and media. They are the people who have had the most impact during the past year on the advertising/marketing/media industries, either through service to the industry, or achievements within their companies. They may have been headline-grabbers, or their achievements may be largely unsung.
You may make up to five nominations.
In your nomination, put the nominee’s name and company or organisation. You may also add a one-sentence outline of their achievements, but this is not compulsory. (See attachment AR POWER).
People to watch
We will name five rising stars in the advertising, marketing and media arena. People who can be expected to rise to the top of the profession.
If you want to nominate someone, use the attached form: ARWATCH and get it to us by February 20.
Judging process
To preserve the integrity of the judging process and to reduce the possibility of false claiming, an Elder Statesman of Advertising has been appointed to oversee the judging, and to act as a whistle-blower and auditor. He is Ian Shepherd, now-retired former CEO of Grey Advertising South Africa.
In addition, ther same function will be performed for the Media Agency of the Year award by MediaCompete CEO Paul Wilkins. He will be a non-voting member of the panel.
AdReview will be launched at the AdReview Awards banquet on April 23, at the Theatre on the Track.
For information contact Tony Koenderman: tonyk@finweek.co.za; 083 268 7386.
