A one-day conference on new marketing

November 9 (Cape Town) and 11 (Johannesburg)

The fifth Brainstorm Conference is about New Marketing, as we’ve chosen to call it. Thanks to digital and online, the marketing world has hit the reset button and started again. For the first time, silos really are breaking down. At the Cannes advertising festival this year, judges kept saying they couldn’t decide which category entries belonged in. Bob Scarpelli, worldwide creative chief of DDB, said we’ll soon have only one category of award, and present it to the best idea.

Although we are running it in collaboration with the Online Publishers’ Association, this is not a conference about online marketing. It’s about the new, multi-channel environment, in which new and old media both play a part.

So it’s called “Catch a Wake-Up!” and its theme is marketing integration.

Its purpose: to help South African marketers and advertisers keep abreast of the latest developments, and demonstrate how to take advantage of them. Our speakers have been told to address an audience of intelligent laymen in plain language, devoid of jargon and acronyms, with plenty of case studies and three or four calls to action that they can implement immediately.

Fernanda Romano and another of the world’s leading experts in online marketing, Chris Colborn, chief experience officer at R/GA New York, will be announcing the finalists of the Bookmark Awards at an Online Publishers Association workshop to be held in the afternoon. Both digital luminaries will detail why certain works have been selected, as well as discuss current digital trends. The actual Bookmark Awards ceremony will be held on Thursday evening 12th November 2009 Read More→