A one-day conference on new marketing
November 9 (Cape Town) and 11 (Johannesburg)
The fifth Brainstorm Conference is about New Marketing, as we’ve chosen to call it. Thanks to digital and online, the marketing world has hit the reset button and started again. For the first time, silos really are breaking down. At the Cannes advertising festival this year, judges kept saying they couldn’t decide which category entries belonged in. Bob Scarpelli, worldwide creative chief of DDB, said we’ll soon have only one category of award, and present it to the best idea.
Although we are running it in collaboration with the Online Publishers’ Association, this is not a conference about online marketing. It’s about the new, multi-channel environment, in which new and old media both play a part.
So it’s called “Catch a Wake-Up!” and its theme is marketing integration.
Its purpose: to help South African marketers and advertisers keep abreast of the latest developments, and demonstrate how to take advantage of them. Our speakers have been told to address an audience of intelligent laymen in plain language, devoid of jargon and acronyms, with plenty of case studies and three or four calls to action that they can implement immediately.
Fernanda Romano and another of the world’s leading experts in online marketing, Chris Colborn, chief experience officer at R/GA New York, will be announcing the finalists of the Bookmark Awards at an Online Publishers Association workshop to be held in the afternoon. Both digital luminaries will detail why certain works have been selected, as well as discuss current digital trends. The actual Bookmark Awards ceremony will be held on Thursday evening 12th November 2009
Topics:
Our speakers will address four of the current strands of marketing thought:
Integration. Always a desirable element in marketing campaigns, integration of every possible touch point is now crucial.
Digital. The new hot button is changing the marketing environment for ever. And don’t kid yourself that it doesn’t matter in
South Africa. It does. Remember the cell phone.
Green marketing: While high tech rules, worries about the environment grow. We see one as a threat to the other.
Mobile. The mobile phone is already the most widely used communications medium on earth. We examine how to turn it to marketing advantage.
Speakers:
Fernanda Romano, worldwide creative director, EuroRSCG: Hit the reset button! Maximise your marketing in a changed world.
Keith Shipley, CEO and founder of Net#work BBDO South Africa: Hello good buy. Make that sale!
Greg Garden, marketing director, Nedbank: Green marketing.
Pete Case, creative director, Gloo Digital: A five-point catch-up plan.
Stephen Newton, country manager, Google South Africa: Demystifying digital.
Rick Joubert, Executive Chairman, Yonder Mobile Media: Get mobile – the digital future..
Venues:
Cape Town - at Kelvin Grove Club, 144 Campground Road, Newlands, on November 9, and
Johannesburg – at New Life Conference Centre, 1 Grosvenor Road, Bryanston, on November 11.
In both cases, the conference will start promptly at 09h00.
Fees and booking:
The full delegate fee is R1 980 per head.
Bulk bookings (for five or more delegates): R1 600 per head.
OPA members pay the bulk fee, R1 600 per head, for all bookings regardless of number.
Workshop only, starting with tea at 15h10: OPA members R300; non-members R500.
Fee inclusive of tea/coffee on arrival, mid-morning and mid-afternoon, buffet lunch, delegate pack and post-conference drinks.
TONY KOENDERMAN MEDIA is not a registered VAT vendor and no VAT is chargeable.
For booking forms, contact Terry Barker: 083 561 1171; or adbrainstorm@telkomsa.net.
To register:
Complete the registration form and return to drodney@mweb.co.za, and make payment electronically.
