Calling all media strategists

Media planners, strategists, creative agencies and marketers are eligible to enter their campaigns which demonstrate the most innovative use of media for the 2009 Roger Garlick Awards. The sponsor partnership between Oracle Airtime Sales and these awards continue this year and entries close on February 13. The overall winner will again be announced at Tony Koenderman’s prestigious AdReview Awards on April 23.

“The ninth annual Roger Garlick Award is open to all legitimate campaigns run during 2008,” says Brad Aigner, chairman of the Advertising Media Association  of SA, AMASA. “We’re looking for campaigns that are backed by deep consumer insight, solid media strategy and a strong return on investment for advertisers.”
Entries should be submitted by one person only, pre-agreed upon by the relevant parties. Entrants must describe the communication goal(s) for the media entry; show how the entry represents a consumer-insights based approach, gaining extra receptivity for the brand’s message and strengthening the brand’s connections with consumers. Entries must also show how the effort delivers on quantifiable goals and therefore generates business results.
The categories for theawards are:

  • Best use of Television
  • Best Use of Cinema
  • Best use of Radio
  • Best use of Magazine
  • Best use of Newspaper
  • Best use of Out of Home
  • Best use of New Media (Web and Mobile)
  • Special Events / Stunts
  • Multiple / Mixed media
  • Best use of Sponsorships

Members of the judging panel are:
Chairman – Frank Tilley (Frank Tilley Consulting), Celia Collins (Director – Head of Buying & Africa, Starcom), Ryan Williams (Group Managing Director, NotaBene), Ashley Rametse (Client Service Director, The MediaShop), Anthea Petersen (Head of Marketing, Oracle Airtime Sales), Binita Jhina (Media Manager, Cell C), Tony Koenderman (Associate Editor – FinWeek, AMASA representative and AdReview host), Lauren Stevens (Marketing, SAB), Omar Essack (Executive Director: Broadcasting at Kagiso Broadcasting).

The cost per entry is R600 inclusive of VAT. At least two original, and 8 duplicate copies of the completed entry form and supporting material must accompany each entry.

All entries must be submitted to AMASA, together with entry fees, c/o Owlhurst, 12 River Road, Rivonia, 2128, P O Box 3246, Sandton, 2128. Telephone: (011) 234-6520. Facsimile: (011) 807-9552. Email: Chirene.

For award criteria and entry forms, visit www.amasa.org.za.